Box-Office Update: That Awkward Moment when "Frozen" beats you after 11 weeks
by Daniel Kelly
Universal’s “Ride Along” held the number one spot for the third week in a row, with an estimated $12.3 million. The pairing of Kevin Hart and Ice Cube has proved attractive to audiences, despite generally negative notices from critics. It has now accumulated just shy of $93 million – a major first quarter hit. Universal had another strong holdover in the form of “Lone Survivor” in 5th place, four weeks into its run. This week the Mark Wahlberg led Navy SEAL thriller crossed into triple figures for a total of $105 million. Very respectable given that it’s been in circulation for less than a month.
New release “That Awkward Moment” managed a slight $9 million, although given its $8 million budget and the generally poor reviews that total isn’t as devastating as it might otherwise seem. Still, it’s the latest in a string of uninspired financial performers for star Zac Efron; the actor hasn’t had a bona fide live action hit for several years (although 2012’s “The Lucky One” wasn’t a total fiasco). It debuted at three. Expect the drop-off to be steep; a total take of less than $30 million is probable. Just edging it was Disney’s “Frozen”, rereleased this weekend in a sing-a-long version. It nabbed $9.3 million, taking its total to $360 million. It will probably (finally) commence a slide next weekend with the release of “The Lego Movie”, but after two months of incredible endurance, Disney will be ecstatic with its continued allure.
The only other notable new release was Jason Reitman’s “Labor Day”, opening after a telling delay and lukewarm buzz. The film was moved from a prime December slot, to this less lucrative late winter window a few months ago. Its weak $5 million debut is thusly no surprise. Elsewhere last week’s dismally reviewed “I, Frankenstein” continued to uphold its ignoble reputation with a 60% drop, taking its total to $14 million. Ouch. The rest are listed below.
Box-Office - 3/02/14
1. Ride Along - $12.3 million 2. Frozen - $9.3 million 3. That Awkward Moment - $9 million 4. The Nut Job - $7.6 million 5. Lone Survivor - $7.1 million 6. Jack Ryan: Shadow Recruit - $5.4 million 7. Labor Day - $5 million 8. American Hustle - $4.3 million 9. The Wolf of Wall Street - $3.6 million 10. I, Frankenstein - $3.5 million