The Blair Witch Project is a creepy, psychological thriller with a great premise. Three film students (Heather Donahue, Michael Williams and Joshua Leonard) go trekking in the woods to investigate a local myth. They’re never seen again, but several years later, their footage is found.It’s a brilliant excuse for cheap, amateurish film-making, but the film is very well edited by first-time directors Daniel Myrick and Eduardo Sanchez. All three actors are thoroughly naturalistic - you forget they’re actors. The improvisation and real-life scares they suffered at the hands of the directors during filming probably helped. The characters aren’t particularly likeable and there’s a lot of bickering to sit through before you get to the scares. But with a bit of imagination, Blair Witch is chilling.With its ultra-low budget, The Blair Witch Project has become one of the most profitable films of all time. A clever “what’s it all about?” marketing campaign via a website quickly netted the film $US 160 million. The film’s not quite as deft or sensational as the marketing campaign, but it’s still satisfying to see an independent film beat Hollywood at its own game (marketing).