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VIFF 2015 Interview: CHERRY CAKE director Jaine Green

by Jason Whyte

"If I was trying to persuade you to watch our film I would probably say something along the lines that CHERRY CAKE is a quirky, quintessentially British film with a wry twist. It features two amazing actors, Matthew Kelly and Eve Pearce, who both put in outstanding and brave performances. Beyond that I'm saying nothing because I'm not going to give the plot away. Although I might add that it's only 15 mins long so if you hate it it's not too much of your life lost!" Director Jaine Green on CHERRY CAKE which was part of the International Shorts program at the 2015 Vancouver International Film Festival.

So this was your VIFF premiere, correct? How did it go?

This was indeed CHERRY CAKE'S premiere. I did attend VIFF and had the best five days imaginable! VIFF hospitality is truly second to none so I partied hard with amazing filmmakers from around the globe. I have left so inspired I want to give up my day job and start writing immediately.

So with that, tell me a bit about yourself, your background and how you got to this point!

I have been a documentary maker in the UK for the past 20 years and have made over 50 films covering often difficult issues with a sense of humour. CHERRY CAKE is a passion project that I have wanted and had in mind for years. My mum died a two years ago making me realise life is short and if I am to make all the films in my head I better get cracking. Saying that if the VIFF hospitality girls have anything to do with it my demise might come earlier than planned, so better get a move on. Or should I say get my movie on?

So how did CHERRY CAKE come together from your perspective?

The entire process was extraordinary. I was totally unprepared for how much of a jigsaw it would be even after I raised the money I found getting the project started frustratingly slow. However, once we did have everything in place I was struck by the unstoppable nature of the process, like a runaway train gathering speed and that was a little daunting. I seemed to hand over cash endlessly and continually making compromises. Saying that I think most of the compromises worked out well in the end. I used Kickstarter to finish the project which is a trial in itself.

While you are working on a movie, what keeps you going? What drives you? How much caffiene?

Tea, tea and more tea in a proper mug; polystyrene cup make me belch plastic. That and the fear of letting down the many people who gave their time and talent and ludicrously low rates is the thing that drives me!

So what was your biggest challenge with this project, and how did you overcome it?

Casting! I got very lucky and met two amazingly brave actors who fell in love with the project.

If you had to pick a single favourite moment out of the entire production, what would it be?

My perfect moment came when the crew, who had been strangers to one another only a few days before, suddenly pulled a variety of musical instruments from seemingly nowhere and had an impromptu jamming session. I remember thinking that surely this is why people make films. I knew at that moment whatever happened the project was worth all the effort.

For the aspiring filmmakers who read our site, I would love to know about the tech side of the film and how you shot it.

Arri Alexa. It was less expensive than film.

What are you looking forward to the most about showing your movie at VIFF?

Watching it with people that don't know me so I got an honest reaction although that was also my biggest worry. Luckily it went down better than I could have dared hope, so my big thanks to VIFF cinema goers.

So now that CHERRY BABY has screened here, where is this movie going to show next?

It is going to St Louis where is shortlisted for best narrative.

What would you say or do to someone who is talking, texting or being overall disruptive during a screening of your film?

Nothing! I would assume they were telling their friends to haul their arses to the cinema to see CHERRY CAKE..

There are many aspiring filmmakers reading us for our articles and reviews on If you could offer a nugget of advice to them on how to get their start, what would you say to them?

Don't procrastinate

And finally, what is the best movie you have ever seen at a film festival, and why?

CHERRY CAKE. Well what did you expect me to say?

This is one of the many films screening at the 2015 Vancouver International Film Festival taking place in beautiful Vancouver from September 24th to October 9th. For more information on this film screening times, point your browser to or use the VIFF app for Android and iOS.

Jason Whyte,
Twitter: @jasonwhyte / Facebook: jasonwhyte / Instagram: jason.whyte

link directly to this feature at
originally posted: 10/12/15 06:40:47
last updated: 10/12/15 06:42:06
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