"How to make an unfunny movie with a dumb story a hit - 101."
People drink Coca Cola, not because it's good for you (if anything it's poison), or because it tastes great (the first Coke you ever taste is the worst) but because we're conditioned to accept it as a thirst quencher. The truth of it is that Coca Cola actually dehydrates you. It quenches nothing. But like happy sheep we go fill Coke's coffers and drin ktheir poison because dammit, it's Coke.
Liar Liar, and it's subsequent unexpected box office bonanza companions The Wedding Singer, Rush Hour and The Waterboy, are examples of the film industry following the same path.Make it easy to swallow, sugar it up so it doesn't confuse the consumer, package it in colors they like with the faces they know, and market it to hell and back.
And the plan works. Anyone with an ounce of sense can identify that The Wedding Singer is a bland story with bland jokes... but it's cute. And It has those faces we know. Ditto The Waterboy. Ditto Armageddon. All weak movies with familiar faces and not too much thought.
But somehow Liar Liar cottoned onto something humungous. It caned the field at the box office. It killed. Why?
Was it great? Nah.
Was it hilarious? Not on your nelly.
Was it full of special effects? God no.
Sex? Forget it. One good set of jugs throughout the flick, and they're clad.
So what happened?! How did Liar Liar make the money of a Star Wars flick?!
Well, what happened is the studio found the Coca Cola formula and used it to it's full impact. Heavy marketing. Family orientation for maximum demographic pull. Cast an actor with a big rep amongst the teens to drag them in. Don't cuss. Show the trailer for six months. Cast a ten yr old. Get it all over Entertainment Tonight and Access Hollywood. Suspend disbelief.
So what's the story? Jim Carrey is a lawyer who can't lie for 24 hrs. That's funny. Cos lawyers are all evil and lie a lot.
So you all cue up at Blockbuster and go get your copy and laugh a lot and then the next day forget all about it. They got your money, they don't want you leaving with anything, like a message or deep thought. Cue up, giggle, leave quickly and quietly and take your rubbish with you.Snooooooooore.